Middle Age Muscle represents strength, resiliency, and determination. This brand was created to represent those who keep pushing further, despite the naysayers. It took a weight lifting injury to teach me to push forward, to try harder, and perhaps most importantly, to remain humble. Our goal is to inspire and to help teach these principles without the expense of an injury, and to bring out the inner power that each of us has within. We should not have to look towards others to be our idols or heroes. We should become our own HEROES.